Top 5 Beauty Retail Apps on iOS in Brazil: Q4 2024 Performance

In the fourth quarter of 2024, Brazil's beauty retail apps on the iOS platform showcased varied performance trends. According to Sensor Tower data, these apps experienced fluctuations in downloads and active user engagement.

O Boticário saw a peak in weekly downloads at around 56K in late October, with a gradual decline to 25.5K by the end of December. Active users mirrored this trend, starting at 837K and decreasing to approximately 548K by the quarter's end.

Beleza na Web: Cosméticos experienced a significant increase in downloads, reaching 42.3K in late November, before tapering off to 14.2K by the end of the year. The app's active user base expanded impressively from 231K to 427K mid-quarter, before settling back to 222K.

Natura (Oficial) demonstrated a substantial rise in downloads, peaking at 41.7K in early November, followed by a decline to just over 10.6K by December's close. Active users saw growth from 228K to a high of 540K in November, before reducing to 259K.

SEPHORA: Maquiagem e Perfumes reached its highest downloads at 34.7K in early November, decreasing to 8.2K by the end of December. Active users climbed from 146K to a peak of 306K in late November, then decreased to 173K.

Finally, Época Cosméticos & Perfumaria saw downloads peak at 43.9K in late November, dropping to 10.1K by the year's end. Active users grew from 153K to 391K during the quarter, ending at 190K.

For more detailed insights and analytics, visit Sensor Tower's platform.